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9 March 2022
Unit pricing

Unit pricing can help you save money with your grocery shopping.

Unit pricing states the value of a particular product as a cost per standard unit of measurement – e.g. the price per kilogram or per litre.

For example, you see a 125g punnet of blueberries for $4.50. You check the unit price on the shelf or supermarket app and the unit price is $36. Then you see the unit price for frozen blueberries is only $11.60. Now you can decide which is better value and will work better for the dessert you plan to make.

Large grocery stores and some online grocery retailers must display the unit price when selling packaged food and other products – e.g. bread, eggs, fruit and vegetables and toilet paper.

Use unit pricing to get better value for money by comparing:

  • different package sizes and package types
  • different brands
  • special and normal prices
  • packaged and loose – e.g. spinach
  • fresh, frozen, dried or canned – e.g. peas
  • similar and substitute products – e.g. types of rice
  • different convenience levels – e.g. cheese in blocks, slices, grated or diced
  • different grocery retailers, including online stores
  • unit prices in different parts of the supermarket – e.g. sliced meat from the deli section compared with packs from the fridge section.

More information

Read more about unit pricing and how it can help you save money. Visit the Australian Competition and Consumer Commission’s website