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29 December 2022
Here for the game 2022

Gambling Harm Awareness Week (GHAW) has been held annually in South Australia and coordinated by the Office for Problem Gambling since 2007.

GHAW highlights the impact of gambling and raises awareness of the support available for people experiencing harm.

In 2021, the Office for Problem Gambling launched the ‘Here For The Game’ campaign in collaboration with Adelaide United Football Club to disrupt the normalisation of betting in sport and remind the community about all the things we love about sport without the gambling.

This year, the campaign continues to grow with new partners the Adelaide 36ers and Adelaide Giants.

Sports betting is growing in popularity in South Australia, with young men aged 18 to 34 most likely to participate.

Young people’s gambling is influenced their family and friends and by beliefs that betting is a normal part of life and an easy way to make money.

In addition, the over saturation of gambling advertising and ease of accessibility through new technology is creating a generation who think sport and gambling are one and the same.

This is why Here For The Game is such an important message. It reminds us of the real reasons we love sport: the atmosphere, the memories, the loyalty and so much more.

Fans who attend home games of either the Reds, 36ers or Giants will start to see and hear the campaign for the remainder of the 2022/23 season. Here For The Game will also be on radio, catch up tv, online, social media and more starting from 2 December.

GHAW highlights the impact of gambling and raises awareness of the support available for people experiencing harm.

AUFC - Here For The Game - 15 sec TVC - YouTube

36ers - Here For The Game - 15 sec TVC - YouTube