The Gaming Machines Gambling Code of Practice prohibits a licensee from offering inducements directed at encouraging patrons to gamble.
Despite this, there are some inducements that are permitted in the form of:
- complimentary non-alcoholic beverages and refreshments of a nominal value
- participation in an acceptable trade promotion lottery
- participation in an acceptable loyalty program.
What is an acceptable loyalty program?
Under clause 25 of the Code, in order for a loyalty program to be deemed an acceptable loyalty program, it must be a structured program which:
- is conducted in accordance with published terms and conditions
- is advertised in a manner consistent with the advertising requirements of the licensees gambling products
- offers rewards proportionate to gambling activity (including non-monetary privileges attached to tiers in a stepped rewards system)
- offers regular activity statements
- has been approved by the Commissioner in terms of its rules and conditions, promotions, risk monitoring processes and the manner in which it is to be advertised and promoted.
A licensee will be in breach of the Code if they offer a gaming machine loyalty program to customers that has not been approved by the Commissioner.
Details of loyalty programs that have been approved as an acceptable loyalty program under clause 25 of the Code are provided below to assist licensees and members of the public.
Approved Loyalty System | Provider | Contact | Conditions |
Bluize Generic Hotel Gaming Loyalty | Bluize | Kirt Wilson 1300 557 587 33A Oaklands Road | Terms & Conditions approved |
Goldrush Gaming Loyalty | Bluize | Kirt Wilson 1300 557 587 33A Oaklands Road | Terms & Conditions approved |
EDP Eureka Rewards Gaming Loyalty | Bluize | Kirt Wilson 1300 557 587 33A Oaklands Road | Terms & Conditions approved |
Harvest Gold Gaming Loyalty | Bluize | Kirt Wilson 1300 557 587 33A Oaklands Road | Terms & Conditions approved It is a condition of approval that although employees and families may participate in the loyalty program, they may not participate in any trade promotion lotteries associated with the loyalty program, whether related to gaming machines or other activities in the venue |
Jackpot Club Loyalty | Worldsmart Technology | Jason Vassos Jason.vassos@worldsmart.com.au (08) 8373 6477 Level 2, 50 Grenhill Road WAYVILLE SA 5034 | In addition to the product disclosure statement, terms and conditions approved include:
|
Monty Rewards | ALH Hotel Group | David Curry (03) 9829 1010 Level 2, 10 Yarra Street SOUTH YARRA VIC 3141 | In addition to the terms and conditions of the loyalty program, terms and conditions approved include:
The Focal ALeRT BETTOR Protection system is approved to operate as part of the risk monitoring processes of the Monty’s Rewards Loyalty Program. |
| Maxetag | Utopia Gaming | Alan Townsend actionhelpdesk@UtopiaGaming.com.au Level 4, 113 Wicks Road MACQUARIE PARK NSW 2113 1800 07 08 09 | Terms and conditions approved.
|
| Club Card Loyalty | OneTill | Tom Horne tom@tlcsystems.com.au 0412 857 231 | Terms and conditions approved, subject to the following conditions:
|
Contact
For any queries relating to the requirements for approval of a loyalty program as an acceptable loyalty program, contact CBS on 131 882 or gamblingadministration@sa.gov.au
